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Destination Intelligence

Destination Performance

In 2019 2.28 million visitors came to Monmouthshire, generating almost £245 million for the local economy.

% change for Monmouthshire compared with the SE Wales averages as below (2017-18):

Economic impact (% change) +3% (+ 0.8% growth South East Wales average)
Visitor numbers (% change) -2.8% (+0.9% South East Wales average)
FTEs (% change) =) +0.7% (-1.3% South East Wales average)
Spend per visitor day (% change) +3% - £70.98 spvd (-0.3% - £58.66 spvd South East Wales average)

The % increase for Monmouthshire between 2017 and 2018 was well above the regional average for economic impact and FTEs. Spend per visitor day (spvd) also increased more than the regional average showing that visitor yield grew more in Monmouthshire over this period. FTEs and spend per visitor day between 2017 and 2018 also showed greater growth in Monmouthshire compared with the Wales average.

The increase in visitor yield was driven by strong performance in the staying visitor sector. Visitor numbers to serviced accommodation increased by 6.4% and those to non-serviced accommodation by 10.0% - both of these are significantly higher than the South East Wales averages of 1.2% for serviced and 3.7% for non-serviced accommodation. Since 2012, the annual number of staying visitors to Monmouthshire has increased by 21% , with 91,000 extra visitors in 2018 compared with 2012.

Monmouthshire's tourism performance is measured using STEAM (Scarborough Tourism Economic Activity Monitor).

Download 2019 STEAM summary and full report.

Volume and Value of Tourism in Monmouthshire


STEAM (Scarborough Tourism Economic Activity Monitor) is used to measure volume and value figures for tourism in Monmouthshire.

STEAM 2019

Full Report

Summary

STEAM 2018

Full Report

Summary

Infographic

STEAM 2017

Full Report

Summary

Infographic

STEAM 2016

Full Report

Infographic

STEAM 2015



STEAM 2014

Destination Bedstock Maps

As part of our annual STEAM survey we count all the accommodation on offer in Monmouthshire. We then put this accommodation into mapping software (removing all identifying data).

Welsh Dragon