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Destination Intelligence

Destination Performance

Pre-pandemic in 2019 2.28 million visitors came to Monmouthshire, generating almost £245 million for the local economy. And between 2015 and 2019, tourism revenue grew by 18% in Monmouthshire, against a target of 10% between 2015-2020 for Wales.

In 2020, the economic impact of tourism reduced to £81.16m (67.7% decrease on 2019) due to the pandemic. Visitor numbers reduced to 536.36m (76.5% reduction on 2019) and FTEs reduced to 1,614 (48.3% reduction on 2019). 

We don't yet have SE Wales averages for 2020 for comparison purposes but when we do the information below will be updated.

% change for Monmouthshire compared with the SE Wales averages as below (2018-19):

Economic impact (% change) +2.6%% (+ 0% growth South East Wales average)
Visitor numbers (% change) 1.1% (-2% South East Wales average)
FTEs (% change) =) +2.2% (3% South East Wales average)
Spend per visitor day (% change) 0% - £75.04 spvd (+1% - £61.32 spvd South East Wales average)

The % increase for Monmouthshire between 2018 and 2019 was above the regional average for economic impact and visitor numbers. % change for Monmouthshire FTEs and spend per visitor day (spvd) were slightly below the regional average although spvd remains almost £14 higher for Monmouthshire than for SE Wales. 

Monmouthshire's tourism performance is measured using STEAM (Scarborough Tourism Economic Activity Monitor).

Download 2019 STEAM summary and full report.

Download 2020 STEAM summary and full report.

Volume and Value of Tourism in Monmouthshire


STEAM (Scarborough Tourism Economic Activity Monitor) is used to measure volume and value figures for tourism in Monmouthshire.

STEAM 2020

Full Report

Summary

STEAM 2019

Full Report

Summary

Infographic

STEAM 2018

Full Report

Summary

Infographic

STEAM 2017

Full Report

Summary

Infographic

STEAM 2016

Full Report

Infographic

STEAM 2015



STEAM 2014

Destination Bedstock Maps

As part of our annual STEAM survey we count all the accommodation on offer in Monmouthshire. We then put this accommodation into mapping software (removing all identifying data).

Welsh Dragon