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Value of Tourism 2019
Value of Tourism in Monmouthshire 2019

Monmouthshire's Destination Partnerships, Intelligence & Management

Management of the destination for visitors is guided by Monmouthshire’s strategic Destination Management Plan. The current plan was approved by Monmouthshire County Council Cabinet on Wednesday 10th January 2018. The 2020 review of the Plan is due to be undertaken in 2021, when all parts of the visitor economy have reopened. The Plan provides the opportunity for public, private and voluntary sectors to work in partnership to deliver year round sustainable tourism growth across all parts of the county.

Tourism is vital to Monmouthshire’s economy and generates income to support a wide range of businesses that benefit from spending by visitors. According to figures supplied by tourism economic indicator STEAM (Scarborough Tourism Economic Activity Monitor), the 2.28m visitors to Monmouthshire in 2019 brought in almost £245 million to the local economy and supported the equivalent of 3,119 full-time jobs, accounting for approximately 10% of the workforce. The average value of each staying visitor in 2019 was £331.09 and the average value of each day visitor was £34.64. Tourism revenue grew in real terms by 18.5% between 2015 and 2019 (against a target of 10% real growth between 2015-2020).

The Plan capitalizes on key opportunities for Monmouthshire, including its location at the gateway to Wales offering the chance to make a great first impression, especially now that Severn Bridge tolls have been removed. It also recognises Monmouthshire’s contribution to the Cardiff Capital Region’s City Deal and the overall growth target - set by the Welsh Government’s tourism organisation, Visit Wales - of 10% or more in the sector’s value by 2020.

Download Monmouthshire's Destination Management Plan 2017-2020 (The planned 2020 review of this plan has been postponed until 2021).

Further information on Destination Management in Wales can be found here

Complete a survey about Monmouthshire to win a hamper 

Monmouthshire’s Destination Partnership
The purpose of the Partnership, membership, and links to meeting agendas and minutes.

Destination Intelligence
Facts, figures and survey results to inform destination (and business) development and marketing.

Tourism Business Support
Details of the wide range of support and advice available to Monmouthshire tourism businesses.

Welsh Dragon